My Personal Branding Statement

I was following Jill Celeste’s 21-Day Personal Branding Challenge and one of the tasks was to create a personal branding statement. Imagine that, huh? A personal branding challenge and a task on the list is to create your own personal branding statement. I should have seen it coming, but alas I was not prepared. There were over 21 tasks on the list, but I selected my 21 and then one-by-one started tackling the easy ones. Towards the middle of April I realized that I had only the more time consuming or difficult ones left.

One being the personal branding statement.

After struggling for a while to come up with anything, I reached out to the challenge’s community. Someone gave me the best advice with one simple question. Why? Why do I want to do what I do?

I sat back and just started asking why… why… Meredith, seriously why?

Then I wrote. It didn’t make much sense and my brain was all over the place. But that didn’t matter.

It’s important when writing a personal branding statement to free-think and just allow yourself to brainstorm all the possibilities. From there you can tailor it down and become more eloquent in your writing.

Here is what I started with:

I want to have a creative outlet for myself. I have many different areas that interest me and I know that I am not alone in having a craving to learn, share and do more. I work hard to make the place we live a home with good food, fun projects, and spending time with family and friends. I want to be a source of ideas for other women when it comes to decorating, personal finance, self-esteem and healthy living. I want to be open with myself and others about my struggles of my self-image and help others overcome their fears in opening up.

Then I walked away and came back with fresh eyes. I do believe it’s important to let everything marinate for a bit. This is your brand, your business, and a simple statement that describes you to the world. You want to make sure you like the final product and are not rushing it. The days of rushing through class projects to get them turned in on time are over. This is real life and real life needs to be better than something that will earn you a B.

Here is my final personal branding statement:

merelynne.com is a creative outlet for other women who have a variety of interests and who crave to learn, share and do more. merelynne.com is a source to learn fun projects, a place to find good food and a celebration of spending time with others. It is a go-to place for living an organized life, positive self-esteem tips and healthy living.

It’s been a few weeks since I have written the statement and I have to say, I still love it. It hits what I want to be right on the head and it pushes me to strive harder.